On June 24th, Britain held a referendum to vote whether to leave the European Union. The leave campaign won the vote. Britain becomes the first to leave the EU. As the global stock market was affected by Brexit, the Pound slumped by 10%. As for cross-border ecommerce, some people are happy but many are worried.

Britain has been China's most important export target market. Brexit leads to sharp decrease in the Pound and Euro exchange rate, which will directly affect the price of export products. In terms of unchanged prices for British pound, with a decrease by 10% in cross-border ecommerce export profits, sellers will eventually come up with price adjustment policy, which will inevitably bring down the entire sales revenues. Consequently, cross-border ecommerce with the European market may be in trouble for a period of time in the near future.

Influenced by the Brexit, the Pound and the Euro will be in risk of long-term depreciation, which is major positive news to both B2B and B2C.

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